Perusahaan Otomobil Kedua Sdn Bhd (Perodua) is targeting to sell 160,000 units of vehicles this year compared with 155,200 units in 2006, driven by continued strong sales of the Myvi and the launch of new fuel-efficient models.
Its managing director Hafiz Syed Abu Bakar said Myvi would make up about 35% to 40% of total sales this year compared with about 50% in 2006.
We have sold 115,000 units of the Myvi since its launch in May 2005, and we expect the figure to hit 150,000 units by May this year.
Our overall sales in 2006 grew 11% year-on-year, and Myvi was half the sales volume, Hafiz told reporters after Perodua’s year-end bonus final grand prize lucky draw in Rawang on Jan 8.
Rosa George Mokunjil from Keningau, Sabah, was presented with a Myvi 1.3Ezi for winning the grand prize for the November 2006 lucky draw.
Hafiz said it intended to maintain its estimated 31.7% market share of the total industry volume (TIV) this year. According to him, the industry players’ target for this year is around 510,000 units.
Frost & Sullivan said last week that the Malaysian automotive sector was likely to recover in the second half of 2007 with vehicle sales expected to record a 3.8% increase to 506,200 units from an estimated 487,500 units sold last year.
It said Perodua had the largest market share with 40% due to the success of its Myvi model, while Proton lost almost 9% despite the launch of the new Satria Neo.
On the new models planned for launch in mid-2007, Hafiz said Perodua would look at compact cars wth fuel injection as market consumption will be driven by fuel-efficient cars.
I don’t think we are ready yet for hybrid cars, as maintenance for such vehicles could be expensive for now. The trend now is more toward cost-saving, fuel-efficient compact cars, he said.
MBMR is one of the leading automotive groups in Malaysia, carrying brands such as Perodua, Volvo, Volkswagen, Daihatsu and Hino under their umbrella. The Group is also involved in various automotive component manufacturing and tire assembly.