Source : The Star Online
PETALING JAYA: Automotive company Federal Auto Holdings Bhd plans to open up more ABT (German tuning specialist brand) showrooms in the country after opening the largest ABT showroom in Asia yesterday.
The 12,000 sq ft state-of-the-art showroom, which cost more than RM1mil, is located in Glenmarie, Shah Alam.
In a statement yesterday, the group said it planned to open another showroom in Petaling Jaya this year and at least two more, one in Penang and another in Johor Baru, by end-2011 through its subsidiary Federal Auto Tuning Sdn Bhd (FAST).
FAST was appointed the exclusive distributor for ABT products in Malaysia in March 2010. ABT Sportsline of Germany is the world’s leading tuner of Volkswagen and Audi vehicles, according to Federal Auto.
Managing director Cheng Seng Fook said the partnership with a premium brand like ABT was part of the company’s multi-brand strategy that would enable it to tap the fast growing market for sports tuning and after-market accessories.
“We believe that there is tremendous market potential due to growing consumer affluence and the increasing popularity of the Volkswagen and Audi brands here in Malaysia.
ABT Sportsline managing director Hans-Jürgen Abt said that the company was delighted to be working closely with Federal Auto.
“Federal Auto is the perfect fit for us as it has the experience, expertise and infrastructure to help grow the ABT brand here in Malaysia . Asia is a very important market for us.
“With both Volkswagen and Audi registering strong growth, we expect the demand for our products to rise as owners seek to optimise the performance and looks of their cars,†he said.